UMKM Kare Village Website

Last Updated February 8, 2025

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Mahasiswa KKN BBK UNAIR Bantu Kembangkan UMKM Desa Kare Lewat Website - Universitas Airlangga Official Website

Memoreza Sabana, Ridhwan Fadly Saputra, Muhammad Yusuf Rahman, Arya Prasetya, dan Hansen Dafa Pramudya Kusuma, berinisiatif mengembangkan website untuk membantu UMKM Desa Kare, Madiun, dalam meningkatkan pemasaran produk mereka.

https://unair.ac.id/mahasiswa-kkn-bbk-unair-bantu-kembangkan-umkm-desa-kare-lewat-website/

UMKM DESA KARE

Desa Kare Kecamatan Kare Kabupaten Madiun terletak di Pegunungan Wilis paling tenggara Kabupaten Madiun berbatasan dengan Kabupaten Ponorogo, Trenggalek, Tulungagung, Nganjuk dan Kediri. Potensi flora dan fauna yang ada di Pegunungan Wilis serta kekayaan alam Desa Wisata Kare menguatkan Desa Wisata Kare untuk fokus berkomitmen pada konservasi alam dan ikut berperan aktif menjaga ekosistem alam. Banyak daya tarik wisata yang bersifat alam, budaya dan buatan. Untuk itu perlu kebersamaan dalam pengelolaan alam yang ada di Desa Kare melalui berbagai sektor dan inovasi yang terus menerus untuk melestarikan wisata alam tersebut guna kesejahteraan masyarakat dan mewujudkan pariwisata yang berkelanjutan sehingga Desa Kare mampu membangun desa dari Pariwisata.

https://demo-umkmkare.vercel.app/

In an era where digital presence determines business success, small businesses in rural areas often face challenges in reaching broader markets. To address this issue, we initiated a project to develop a website that enhances the visibility and potential of small businesses in Desa Kare, Madiun. This project, part of the KKN-BBK program at Universitas Airlangga, aimed to provide local entrepreneurs with an accessible digital platform to showcase their products. 💻

The Problem: Limited Market Reach

Despite their high-quality products, many small businesses in Desa Kare struggled to gain recognition due to minimal online presence. Traditional marketing methods limited their reach, making it difficult to attract customers beyond the local community. Recognizing this challenge, we sought to leverage digital tools to help businesses expand their customer base.

Our Approach: Website Development

Our project focused on creating a dedicated website for Desa Kare’s small businesses. The website serves as an online marketplace where entrepreneurs can:

Display product catalogs with detailed descriptions and pricing

Provide business profiles to enhance credibility

Integrate contact details for easy customer communication

Connect with social media platforms for broader engagement

Implementation Process

Initial Research and Stakeholder Engagement

We conducted surveys and interviews with local business owners to understand their needs and challenges. Discussions with community leaders and IT specialists helped shape the project’s direction.

Website Design and Development

Based on user feedback, we designed a user-friendly website with intuitive navigation. Our team developed both front-end and back-end components to ensure seamless functionality.

Data Collection and Integration

We gathered business details, product images, and contact information to populate the website, ensuring comprehensive representation of Desa Kare’s entrepreneurial ecosystem.

Training and Launch

To ensure sustainability, we trained business owners and local IT personnel on website management. The website was officially launched with community-wide participation.

Impact and Future Prospects

The website has already shown promising results, providing small businesses with a wider reach and increased sales opportunities. Moving forward, we plan to:

Enhance SEO strategies to improve search engine visibility

Introduce e-commerce features for direct transactions

Continuously update the platform with new businesses and products